Technology and media

Software, platforms, content, advertising and data.

We advise software companies, digital platforms, media outlets, advertising agencies, content producers and advertisers, both those founded in Colombia and foreign companies operating in the country.

We work with Law 1581 of 2012 on personal data, the Consumer Statute (Law 1480 of 2011) and its e-commerce chapter, Law 527 of 1999 on data messages and electronic signatures, and the copyright regime of Law 23 of 1982. We know the practice of the SIC (the Superintendence of Industry and Commerce) and of the National Copyright Office.

We aim for the product and the contract to say the same thing: terms and conditions that reflect how the platform actually works, data policies that describe the real processing and licenses that protect what the company actually built.

How we support

  • We draft and negotiate licensing, software-as-a-service, development, integration, support and service-level agreements.
  • We prepare terms and conditions, data processing policies and privacy notices for websites, apps and intermediation platforms.
  • We structure compliance with Law 1581 of 2012: registration of databases with the SIC where required, international transfers and response to security incidents.
  • We protect software, trademarks and content: copyright registration with the National Copyright Office, trademark registration with the SIC and assignment of rights from developers and creators.
  • We review advertising campaigns, promotions, contests and influencer content against the Consumer Statute and the SIC's practice.
  • We negotiate audiovisual production, content distribution, music licensing and image rights agreements.
  • We advise on the use of open-source components and on ownership of work created by employees and contractors.
  • We structure investment rounds, shareholder agreements and equity plans for the teams of technology companies.
  • We advise on the deployment of artificial intelligence systems: use of data for training, liability toward users and transparency.
  • We represent companies in SIC investigations concerning personal data, advertising or consumer protection.

Recurring issues

  • Ownership of software developed by employees and contractors
  • International data transfers to cloud providers
  • Terms and conditions of intermediation platforms and liability toward users
  • Digital advertising, influencers and promotions
  • Content licensing and image rights
  • Security incidents and notification to the SIC

Practice areas

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